Apprenticeship in Retailing (Level 2)
Retail and Commercial Enterprise
What will you be working towards?
The main purpose of a retailer is to assist customers when they purchase products and services, which requires a good understanding of the stock being sold, the variety of ways customers can shop and the ability to process payments, for example, using a till. Retailers must be passionate about delivering a quality service that always aims to exceed customers' expectations. Therefore, retailers enjoy direct contact with a wide range of people and are motivated by completing a sale and knowing a customer is happy with their purchase. They can work in a variety of shops and other retail establishments: small boutiques, large high street chains, supermarkets and well-known department stores are just some examples. More specialist retailers include funeral services, garden centres, delicatessens and people who work in remote environments for example in telephone, on-line and mail order retail. Regardless of the type of products and services being sold, a wide representation of employers from across the retail industry have defined this standard and agreed that the knowledge, skills and behaviours that apprentices must have to do their job are the same.
This apprenticeship covers the following Role Requirements (Skills, Knowledge and Behaviours):
Positively interact with customers, using business relevant methods for example face to face or on-line, to support and increase sales by providing useful information and service
Establish a good rapport with customers, serve them in line with brand standards and promote the values of the business in all work activities
Deliver a sales service that meets customers' needs and balances the financial performance of the business for example working towards sales targets, following procedures relating to packing of goods and dealing with returned products
Influence customers' purchasing decisions by providing accurate guidance on product and price comparisons and sharing knowledge on local offers and variances
Actively use techniques to optimise sales through effective product placement, ensuring product displays remain attractive, appealing and safe to customers
Maintain appropriate levels of the right stock to meet customer demand, ensure it is kept in the correct condition (for example correct temperature, environment, packaging), and minimise stock loss through accurate administration, minimising wastage and theft
Use a variety of sales techniques when providing customers with information that are appropriate to the business and actively sell the benefits of seasonal offers for example, through in-store or on-line promotions
Help match products and services to customers' needs and increase the amount they spend for example through the sale of associated products and services.
Individual employers will set their own selection criteria. This will typically include a minimum of Level 2 English and maths. Apprentices without Level 2 English and maths will need to achieve this level prior to taking the end-point assessment.
Your next steps...
Advanced Apprenticeship Retail Team Leader